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Other Resources
Learn Search Engine Positioning Strategies
the Easy Way!
Are you confused about search engine positioning strategies,
and don't quite know how to begin optimizing your site? Do
you feel you need a more solid background in search engine
marketing tactics in order to effectively work on your
site?
If so, then consider entering the search engine marketing
program at the Academy
of Web Specialists.
The Academy offers both expert-guided and self-study programs
in beginning and advanced search engine optimization strategies.
Benefits of the program include:
- An extensive resource library that is updated every
month to keep up with changes in the industry.
- 4 to 6 chat
sessions every week conducted by leaders in the
industry, such as Brent Winters, Andy Mindel with Wordtracker,
engine reps, Chris Sherman, and more.
- Highly qualified and trained experts in the industry
who will visit your site and offer suggestions and answer
questions.
What do leaders in the industry have to say about the
program?
"I've recently evaluated the accredited courses by the Academy
of Web Specialists....their resource library is updated continually
and worth the price of the course by itself. I was surprised
to see many tips that I'd never seen published anywhere."
Brent Winters with First Place Software
Click
Here for more information or to enroll. View the Table
of Contents for each course at these locations:
Get great search engine rankings from taking online
courses in Search Engine Marketing. Training is crucial
to success!
Want to save time and money? Get the essentials to success
on the Web with 101
Online Marketing Tips, 101 Search Engine Tips, and 101 E-Commerce
Tips from the experts.
Essential Foundations:
Get the edge on your competition! Take a search engine marketing
course from Online
Web Training, a division of the Academy of Web SpecialistsTM.
Advanced
Search Engine Marketing can be taken in two formats: (1)
an 8-week instructor-led workshop or (2) a self-taught downloadable
course in PDF format. Advanced Search Engine Marketing students
will learn tips and strategies for positioning their web pages
in over 33 search engines and directories, as well as more
advanced strategies not covered in the Essential Foundations
course
Market
My Site! provide you with the information and resources
to build your website, promote your site and convert your
traffic into paying customers.
Mystiblue
Computing!: Offers Money back Garanteeded Search engine
placement
Training Video
Wish someone could step you through WebPosition Gold and show
you how everything works? Wish no more! Check out the training
video that runs on your computer, steps you through WebPosition
Gold, and teaches basic search engine marketing concepts:
http://www.webposition.com/video.htm
Search Engine Optimization with WebPosition Gold 2
 "Why wasn't this book written
years ago?! WebPosition Gold is one of the best and certainly
most popular software programs for search engine marketers,
but learning how to use each of its features can be almost
overwhelming. Having this book as a step-by-step guide will
save users an enormous amount of time, so they can spend their
energy promoting their web sites. I'm going to begin recommending
the book to all of my online and workshop students!"
Robin Nobles, Director of Training,
Academy of Web Specialists - Trainer of onsite SEO workshops
through Search Engine Workshops.com
Setting up a web site is only half the job; making sure people
can find the site is the other. The higher your site ranks
in the search engines, the greater the likelihood that the
site will attract qualified traffic, resulting in increased
sales. Search engine optimization expert Brad Konia outlines
the process of maximizing search engine positioning using
WebPosition Gold 2, one of the most popular search engine
software tools on the market.
Authors: Brad Konia of MarketMySite.com & Brent
Winters founder of FirstPlace Software and chief architect
of WebPosition Gold.
Buy
Now!
Learn Search Engine Marketing Strategies Through Live Workshops!
Search Engine Workshops offers onsite, hands-on 3-day workshops
in search engine marketing strategies in various locations
around the globe. These workshops are taught by Robin Nobles
and John Alexander, well-known names in the search engine
industry. For those of you who want training in person, they're
ideal for you. For more information visit:
http://www.searchengineworkshops.com/register
MarketPositionTalk.com Discussion Forum
Get tips and advice from other Webmasters on such topics as:
- Search Engine Marketing
- Search Engine Tips and Observations
- General Web Marketing
- WebPosition Questions
- and more!
There's even a "Fun, Games, and Sci-Fi" forum for those of
you who'd like to take a break from business for a few minutes.
Jump over and talk, share ideas, and learn from others at:
http://www.marketposition.com/
(MarketPositionTalk.com is free. No log on is required!)
Learning HTML Books
Amazon.com has many books on HTML ranging from beginner to advanced.
Some popular books for the novice to learn the basic of HTML
include:
HTML
4 for Dummies (with CD-ROM) This is a popular
beginner guide on HTML.
Building
a Web site for Dummies. If you want a nice
overview of the steps and elements necessary to building a
good Web site, start here.
For those looking for more detailed or intermediate/advanced
information on HTML, try these:
HTML
& XHTML : The Definitive Guide HTML
4 for the World Wide Web
Search Engine Positioning Books
Although the Page Critic
in WebPosition Gold includes a great deal of timely, and specific
advice for improving the page that you tell it to analyze, you
can't ever have too much great Web marketing advice.
For an array of the latest optimization tips, we highly recommend
Planet Ocean's book and monthly newsletter Winning
the Search Engine Wars. Planet Ocean compiles an amazing
amount of information on the search engines which they update
monthly. They even have detailed tables covering such things
as what areas on the page each search engine looks at, how
many words each engine will read from your meta tag or title
tag, and more. If you're striving to be a search engine guru,
this is a must have resource.
We also recommend Fredrick Marckini's 500+ page "mega book"
titled Search Engine Positioning.
It covers every significant topic within the realm of search
engine marketing. If you want a comprehensive resource that
will cover search engine positioning from A to Z, this is
it. Since it's a printed book rather than an online resource,
the tips and engine specific details may not be as up to date
as Planet Ocean's electronically updated book or WebPosition's
Page Critic. However, it's still an excellent
read particularly for those who are just getting into the
topic.
Web Marketing Books
Although search engine marketing is commonly regarded as
the most effective form of Web Marketing, it certainly should
not comprise your entire Web marketing strategy. What about
e-mails? Affiliate programs? Banner ads?
Cory Rudl's popular Web Marketing book "Insider's Secrets
to Marketing your Business On the Internet"
walks you through everything from setting up your domain name
and Web site, to how to conduct a customer survey on the Web.
This book/course spanning two binders (over 1000 pages!) contains
real-world advice on which Web marketing methods work, which
do not, and how to implement them. Every page has practical,
money-saving "been there, done that" advice from the highly
successful Web marketing guru, Cory Rudl. Even if you already
consider yourself a Web Marketing expert, we guarantee you'll
learn something here that will pay for the cost of this resource
many times over.
If you're serious about promoting your own site and being successful
on the Web, or starting a business to do Web promotion for others,
definitely grab a copy of as many of the above books as you
can. Knowledge is power. This is even more true when navigating
the rapidly expanding frontier of CyberSpace.
If you're building a new business on the
Web, don't forget to check out our WebPosition Gold Partner opportunities.
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